Boaconsulta.com is a new way to schedule appointments. You have direct access to the agenda of Dentists, Doctors and other health professionals. Through it, you can make appointments at any time of the day or night.
New users were giving up completing the profile registration (Sign Up), even before starting a search for a specialist doctor.
Improve the user conversion reducing the number of steps between finding a medical specialist and scheduling the appointment, besides redesign the app by using Google Material Design.
After analysing the results of the usability tests together with the UX team, we have noticed that it was painful for the users to create their account before* they knew if they would actually find the specialist doctor which they needed.
So we have decided to reverse some steps to motivate the users in completing the registration, since they had already found the doctor that they needed.
We have explored the multiple (and sometimes not so clear) steps taken by the user as they engage with the service. This way we could define the consumer motivations and needs in the various stages of the journey, creating design solutions that are appropriate for each one of them.
High fidelity prototype
After the changing the conversion rate has increased considerably thanks to this new journey design.